Dear Australian television industry,

"Innovative" means new and interesting and unique. It doesn't mean "based on a show we bought from overseas". So when you say "we're looking for bold and innovative ideas", I think perhaps what you mean is "We're looking for rehashed ideas that have worked somewhere else".

I understand it's a difficult distinction, but I thought I'd tell you in case you found out through someone else. That might be embarrassing.

Any other questions, give me a call.

I'm just sitting around writing.