So if you want to look important in a meeting because you're trying to convince a reality TV crew not to shoot outside in the laneway you're holding a breakfast of 400 people in...

Get your friend to bring a takeaway cup of coffee into the room and nod shyly at you, like unto an important CEO type person.

Works a charm.

I've heard.

(As you can see, day job going well. Writing... well... Happy Australia Day!).